It’s About Time
defining space
Donna is a global authority on productivity, a best-selling author and a renowned international speaker.

Some say it’s wasted time
The gaps, the stops, the spaces in between
The unnecessary pauses and lost momentum
The intellectual white noise that leads to overthinking
and second guessing

I believe it’s necessary fuel for your fire
The opportunity to step back and breathe
The chance to assess and analyse

It’s the path to overcoming our obsession with more –
more meetings, more projects, and more ideas
The key to combatting the chaos too many of us live in


Donna McGeorge leads the charge in rethinking time and dispelling the myth of "wasted time," so that people working in organisations can have more impact and less burnout.


If you are like many people, you frequently feel overwhelmed by the endless cycle of work and busyness that has taken over your life and you’re looking for answers. We’ve all been there, and it's not a pleasant place to be.

It’s About Time

Cath Stone, Executive Director of Donor Engagement & Experience at Lifeblood approached Donna McGeorge last year requesting help to improve the donor experience, specifically around time in centres. “How do we evolve the Donor’s experience to be more streamlined and frictionless, and ultimately faster?”

It would have been easy to do some time in motion studies and see where we could shave seconds or minutes off specific areas of the donor visit, but Lifeblood was after something more inspiring and sustainable. What was important to Cath and Lifeblood was to help their people understand that at a fundamental level, the donor's time is valuable and to also understand their own personal capacity and value.

Watch what she and her team had to say about the program and if you are interested in finding out more, click here.

Donna McGeorge is the best-selling author of the It’s About Time productivity series.
Donna has partnered with
Australian Bureau of Statistics
Flight Centre
Red Cross Lifeblood